Friday, February 29, 2008

Prompt 7

The trend of body modification for a more desireable look is as evident today as it ever has been in American society. The desired look has become harder to achieve than ever but is still highly sought after. The normative body modifications applied to achieve this look include everything from exercise to plastic surgery. People wish to achieve a better looking body by doing anything from eating differently to taking diet pills. At first these acts would seem very different from the more radical forms of body modification that try to speak out against society's norms but they are not entirely. The difference is easily spotted and lies with the goals of each group. The normative body modification group wishes to fit into society's standards. The radical body modification group on the other hand wishes to act in defiance of these standards. The people within these groups can view their actions in different ways. Someone can see their action as being part of a group or as being an individual. They can see it as something that exists within a society or as something removed from society and belonging only to the person. However any view point held or any body modification received for whatever reason only further adds to the political viewing of bodies in general. Those who receive mainstream body modifications are viewed by others as if they support the ideas behind mainstream body modifications. For instance is someone took diet pills to become smaller they will be viewed as someone who believes people should be thin. On the other hand if someone receives a radical form of body modification they are viewed as supporting the ideas behind radical body modification. For instance is someone got a tattoo on their face they they are viewed as someone wishing to stress a point or speak out against the ways of society in disagreement.

Monday, February 18, 2008

prompt 5

The two links to National Geographic and Marketplace were very different in their approach to body modifications especially tattoos. National Geographic took a cultural approach to these things. The link I looked at consisted of several photographs of different people in different cultures with tattoos and various other body modifications. The body modifications themselves were the main focal point of the photographs for the most part. National Geographic then tied these modifications into a cultural context. The different people pictured were from all sorts of different cultures from Brazil to Samoa. National Geographic then explained the meanings the people in the picture and the culture or country they were located in gave to these modifications. These different meanings varied from senses of pride to modern primitivism to mafia involvement. The process by which the people had been tattooed was different in these pictures as well. National Geographic made available pictures of body modifications in different cultures and tied the meanings of those tattoos into the cultural context.

The Marketplace approach was much different towards body modificaitons taht National Geographic. National Geographic pictured these people in a manner that suggested they were outside of the norm that Americans such as myself are accustomed to. It was attempting to show and describe things unfamiliar to people such as myself. Marketplace on the other hand attempts to describe how these modifications are becoming a normal part of everyday American life. Marketplace interviews a mortgage broker who is by his own means successful today in the business world. He also has many tattoos all over his body that people are aware of. The argument that Marketplace attempts to make with this is that most people believe that tattoos are becoming more and more common in the business place and eventually will not be such a factor in the inability to acquire jobs or make business deals. The belief here is that the people who are becoming less and less judged by their body modifications today will eventually hold some of the positions that place the judgement. Basically, it's becoming more and more normal to see body modifications on people every day and with that the norms of moderation are shifting.

I don't believe that body modifications are still something exotic. Living in Austin I see a new type of body modification once a week it seems like. I have a tattoo and I view myself as quite normal. I don't see anything about myself as exotic. I agree completely with the view of the guy interviewed in the Marketplace about how body modifications are becoming less strange. I believe this pattern will continue to occur until tattoos aren't involved in considering something exotic.

Friday, February 8, 2008

Post 4

For this post I'll be looking at the "Onslaught" video and the "oversized or outstanding" print advertisements that Dove ran.  Dove ran these videos in a campaign called "Real Beauty."  

In the print advertisement, Dove features a woman who is built thicker than the typical magazine model.  She is standing in a sassy pose with her hair blowing back out of her face.  Beside her face on either side is the word oversized or outstanding.  Beside each word is a question mark and a check box.  In this advertisement Dove is asking the viewer to select whether they feel the model is one of the two word choices or the other.  Dove is trying to create a good feeling for the brand by putting an oversized model in an ad and giving the viewer the choice to select that the model is not overweight but is outstanding in her own way.  They show the model in a happy confident manner that makes the viewer believe that she is proud of the way she looks.  Dove expects the viewer to chose that the model is outstanding and with doing so attains the perception that the company is promoting a viewing of women for their positive aspects as opposed to the negative ones.  If the viewer picks that the model is oversized then it is a reflection of the viewer and not of Dove.  If the viewer plays into Dove's strategy then Dove gets the good credit, but if the viewer does not then the negative light is cast on the viewer.  To create this contrast of viewpoints the viewer has to be aware that the model is indeed overweight.  Dove doesn't want to directly point out that the model is overweight so they do it in a sly manner.  By showing an overweight model next to the word oversized they achieve this.  By presenting the other option of outstanding, they get credited as this being their opinion and don't have to take credit for achieving the other opinion for it to be contrasted with.

In the video Dove shows young girls going to school in the midst of many shots of horrific images associated with models, size, surgery, and the harshness of maintaining a beautiful image.  These images of the thin models is what Dove is saying is the "beautiful" body by the world's definition.  Dove shows the little girl to relate that they believe the little girl is already beautiful to them and doesn't need all the harshness involved in trying to look like the models they see everyday.  Dove has to show that the little girl is not the beautiful that people consider these models to be.  Dove does not, however, want to say that the little girl is not beautiful.  To do this they create the video in a way that makes it look as if the little girl is the one seeing these models as beautiful instead of herself that way.  Dove gets credit as seeing the little girl as beautiful and trying to help her realize this.

With this campaign, I do not feel that Dove has too much consideration in helping little girls throughout the world feel more beautiful for who they are.  I also do not believe that Dove did much to radically change many people's image of beauty.  All I feel that is accomplished through this campaign is that Dove was able to sell products to people who felt down about their looks or something dealing with the harshness of society in general by giving them a warm and fuzzy feeling inside by buying the product.  At the moment the items were purchased some purchases felt good about themselves for just a short amount of time or like they were making a difference.

Post 4

Friday, February 1, 2008

Short Writing 2 Apache Nalin




I am writing about the Edward Curtis portrait Apache Nalin.  In this picture I feel that Edward Curtis is trying to convey an image of unresolved confusion.  I don't feel that Curtis is trying to express one particular thing but a blur of several thoughts.  Curtis is not trying to prove a point but is providing an image that provokes several chains of thoughts that represent the native american situation on the whole.  This is an image that stirs up many mixed emotions.

The first thought I had when I looked at this picture was as simple as "is this a boy or a girl?"  From the picture I cannot come to a conclusion.  The native american is not very old.  The result of this young age is no definite facial features that express one gender or another firmly.  On top of this the figure is heavily clad in clothing so no other evidence can be found to support either argument.  The fact that the person has long hair doesn't offer any help in the issue because it wasn't uncommon for native american males to have long hair.  I feel that most people would have the same reaction to this photograph.  This makes the viewer of the portrait both frustrated with the inability to figure out the answer and a bit ashamed for not having a stronger understanding of the native americans to be able to deduce that same answer.  It's easy for the reader to pay the photo no more attention at the result of not even being able to figure out the simplest detail of the image.  However, I can also see some readers being stirred with curiosity and becoming absorbed with the photograph and exploring the other mysteries it contains.

The layout of this photograph is one of these many mysteries.  Native americans as far as I'm aware are usually captured in a natural environment in some sort of action.  Native americans are usually hunting or riding a horse or placed in some sort of natural environment related within most white peoples minds of that typical to the people.  In this photograph however the figure is just standing or sitting still looking at the camera.  The background consists of nothing more than a dark wall or some kind of screen the photographer sets up when taking pictures.  It makes the viewer feel as if the person is out of context.  This could very easily symbolize how the white man has removed the native americans from their environment and is forcing them to relocate to places to which they don't belong.  At the same time the dark wall in the background could be one of the dark mud in which some native americans used to build their houses.  If this is the case, then the person in the photograph is in a natural setting. 

The person in this photograph is wearing all sorts of decoration on their body.  The person has something that appears to be pierced into his forehead that hangs down almost to their eyebrows.  The figure is wearing a top that has frill or some sort of intricate decoration on the shoulder area.  Around the neck hangs an excessive amount of jewelry that appears to be uncomfortable.  Also the person's hair is parted in a way that is not necessarily neat but is definitely not messy. All this body decoration creates a weird mood for the viewer.  It puts the reader in a questioning state of mind.  One question that come to mind consists of whether this person naturally dresses like this or if it was done just because the photograph was about to be taken.  The hair being parted could be something that Edward Curtis did to the person to make them appear more pleasing for the photograph or it could be an attempt by the person to clean up and look respectable or even similar to the white men for the picture.  The jewelry itself could be a sign of wealth or attainment or a sign of culture and sentimental meanings to the person wearing them.

The most puzzling thing about this picture is the person's face.  It's not clear what kind of expression the figure is making.  The eyes portray both a deep sadness and a wide open unafraid look.  The face is not forming a distinct smile or frown.  In a way the face looks solemn but in another way it looks very proud.  In my mind I picture native americans representing all of these emotions.

I do not believe Edward Curtis tried to make this portrait relate anything in particular.  Instead I feel that he wanted to convey an image that stirred all sorts of emotion and on a whole provoked deeper thought and curiosity to the people that this person came from.

Prompt 3

These two paintings by Hicks and West seem very similar upon first glance.  After analyzing both pictures I've developed a better understanding of how these paintings are alike and different and what the artists were trying to achieve with these likenesses and differences.  
Although Hicks and West differed in the side of the portrait that they placed the white men and native americans on, they painted the two groups in a similar relation to each other.  In both pictures the native americans are backed up against one side of the painting.  I think this shows symbolism in that the white men have backed the native americans into a corner.  It suggests that the native americans have exhausted all escape options from signing this treaty but at last are left with no other choice.  In both portraits there is a white man with his arms out to create a boundary for the other white men in the picture to keep them from getting to close to the treaty that is at hand.  However the native americans are very much crowded around what's going on in the center of attention.  This could show that the white men have more respect and are acting more proper whereas the indians are curious and have no understanding of etiquette.  More importantly I feel that this shows that the white men understand that they are going to gain many advantages through cheating the native americans in this agreement and don't want to do anything to mess it up by getting involved during decision time.  Also the indians have little say in this decision so they are acting curious because they don't have a clue what their fate will be as result.
One difference in these two paintings is the degree of intensity of the statements the artists are attempting to make.  By this I mean that West painted less of a visual statement of his beliefs that Hicks.  Hicks shows the native americans backed up against a tree to further stress his belief that they had their backs against a wall(tree) and were forced into signing the treaty.  Hicks also casts the native americans in a shadow and the white men in the light.  This shows strongly how the native americans had little say or importance in the situation and the white men were in charge.  Also, Hicks paints the agreement happening up on a hill near the woods with the town and ocean down below in the background.  I think Hicks was trying to show through this that the white men were doing this almost in secret because they knew how shameful of an act they were committing.  West on the other hand paints the agreement happening in the middle of town away from the woods in equal amounts of light for both parties.  I believe West was making the same statement as Hicks but also trying to convey a more natural image with less stressing of his beliefs.  He wanted the same thoughts to occur by the viewer, he just did not want to do it so obviously.